Job Description
Do you want to take the first step in making Filipinos' lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation G ka ba? Join the G Nation today
Overall Duties and Responsibilities:
- Leads the CRM function, which covers all aspects of direct marketing campaign development and execution, including precision marketing practices, customer lifecycle management, analytics and insight mining, and channel management.
- Collaborates closely with business stakeholders and leadership teams to align on priorities and strategic direction.
- Leads the continuous improvement of CRM processes, practices, tools, and skill sets to drive more effective campaign development, execution, and portfolio optimization.
- Champions the use of customer lifetime value as the north star for all company initiatives, CRM or otherwise.
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