AVP, Specialist, Performance Marketing, Group Marketing and Communications

AVP, Specialist, Performance Marketing, Group Marketing and Communications-(WD81890)

Business Function:

Group Marketing & Communications is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications especially digital communications, marketing, and research to differentiate - and elevate - our brand from the rest of the competition.

About the role:

As an Enterprise Martech Orchestration Product Owner, you will help shape the end‑state strategy and governance of the enterprise orchestration tool stack. You will act as the single point of contact for markets and lead the enhancement and rollout of new capabilities, (including GenAI) to enable precision marketing.

Key Responsibilities:

Participate in defining the orchestration vision and roadmap, ensuring it alig...