B2B Email Marketer and Lead Generation Specialist

Overview

We are looking for a results-driven Email Marketing Specialist with expertise in B2B campaigns and lead generation . This role will focus on building and executing targeted email campaigns that nurture prospects, generate qualified leads, and drive business growth. The ideal candidate is both creative and analytical, with a proven track record of turning email marketing into measurable revenue opportunities.

Responsibilities

• Develop and manage B2B email marketing campaigns from concept to execution
• Build segmented mailing lists and personalize campaigns to maximize engagement
• Create compelling copy and design layouts that align with brand voice and goals
• Implement A/B testing to optimize subject lines, CTAs, and content
• Track and analyze campaign performance (open rates, CTR, conversions)
• Collaborate with sales teams to ensure smooth lead handoff and nurturing
• Use...