B2b marketing lead: strategy & commercial growth

Responsibilities: Strategic Ownership: Architecting a unified B2 B approach that bridges brand perception with hard commercial targets and go-to-market velocity Commercial Activation: Orchestrating the full mix—brand storytelling, product launches, field enablement, and partner ecosystems—to ensure every activity ladders up to revenue Lifecycle Focus: Implementing programs that don't just acquire logos but deepen engagement, streamline onboarding, and expand lifetime value Data Rigor: Installing a measurement framework that tracks ROI with the same precision as brand health, ensuring the business understands the 'why' behind every result Leadership & Influence: Nurturing a team culture of high trust and accountability while navigating a matrixed environment with Sales, Product, and Data peers Skills & Experience (Not Negotiable) 8+ years in the marketing field, with a significant portion spent navigating complex B2 B landscapes 5+ years of evidence showing you've grown teams and capa...