B2B Sales Executive

Reporting line

Reports to the CEO.

Role purpose

Own the buyer journey from first touch to course enrolment across the UK and US. In a product-driven model, prospects should experience value early through trials, demo classrooms, and dashboards. Sales then guides implementation and value extraction, rather than pitching that the service exists.

This is not a standard sales role. It mixes data operations, policy literacy, stakeholder management, and high-quality writing. It also requires judgment about local politics: who influences whom, who blocks whom, and how to sequence conversations across overlapping districts, trusts, and local authorities.

What is being sold

Purple Ruler positions the offer as a virtual extension of a school's campus for the learners mainstream systems fail to serve, combining tutoring, mentoring, and therapy with actionable data.

Core responsibilities

1. Prospecting and data operations

1. Bu...