B2B SALES TEAM LEAD

Role Overview

The B2B Sales Team Lead Appointment Setting is responsible for leading and scaling the top of the sales funnel by managing a team of Appointment Setters and Sales Development Representatives (SDRs). This role drives high-volume outbound and inbound lead generation, appointment quality, and pipeline contribution to revenue.

The Sales Team Lead works closely with senior leadership, marketing, and account executives to align appointment-setting strategies with company goals, target markets, and growth initiatives. Success in this role is measured by appointment volume, show rates, conversion metrics, and overall pipeline health.

Key Responsibilities

1. Sales & Appointment Strategy

• Develop and execute scalable strategies to generate qualified B2B sales meetings
• Define ideal customer profiles (ICPs), buyer personas, and qualification criteria
• Optimize outreach across phone, email, LinkedIn, a...