BA SAS META Offering Manager

+ Understand big-picture market drivers, challenges, competitors, and overall business environment.

+ Identify critical gaps and execute primary/secondary research to address or leverage the Strategic Marketing Team to do so.

+ Calculate the maximum potential market size (Total Addressable Market – TAM) with help of the Strategic Marketing Team, evaluate the solution for commercial viability, and calculate Share of Demand (SOD).

+ Continually assess market traction and competitiveness to re-evaluate New Product Introductions (NPI), pricing, or end-of-life (EOL) actions.

+ Able to conduct both VOC and Observational VOC (OVOC) by spending time with customers.

+ Perform continuous discovery to identify and articulate the high value problems customers have, and the linkage of those problems to how customers make money.

+ Connect key customer stakeholders and what our offerings do for them, and which needs drive purchase decisions.
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