Beauty & Wellbeing Brand Manager (Simple)

JOB LOCATION: HCM, Vietnam Job Purpose The Brand Manager/ Simple Content Manager is responsible for managing and growing brand through brand-driven activation, renovation of current core portfolio and brilliant implementation of NPD platforms, guarantee creative excellence, brand consistency and effectiveness (ROI), via:

+ Championing competitive behaviour and mindset throughout the business and translate it into targeted marketing activities to grow brand share & manage brand performance across 6P

+ Leading the digital content creation for our Brand in the market

+ Leveraging our E2E marketing technology capability (including Gen AI)

+ Liaising with local social first content agencies. Guarantee creative excellence, brand consistency and effectiveness (ROI).

Main Responsibilities

+ Development of a share-growth-oriented marketing plan that seizes opportunities in product renovation, pricing strategy, competitor ac...