BM/SBM- Crestor&XZK MKT-上海

AstraZeneca

Full-time China, China Business Operations Specialists

Posted:

February 26, 2026

Location:

China, China, China

Job Description

Deep understanding of customer insights 20%
Regular customer visit, frequent sales team interaction
Understand the objective of different types of marketing research. Be able to identify research needs and provide clear brief to agency
Analyse agencies’ proposal and identify right agency for research, manages and monitors research project with agency
Analyses and interprets the research data presented to assist in strategic decision
Develop brand plan (BP) , brand execution plan (BEP) and long range plan (LRP) 10%
Gathers market data on environment, epidemiology, customers & patients needs, treatment map, competitors.
Conducts situation analysis, with input from internal & external stakeholders.
Elaborates clear SWOT, resulting in identification of Key Issues .
Performs risk analysis and develop mitigation plan,
Formulates the Promotion Mix
Develops forecasting based on market dynamics...
                

Apply for this Job

Submit your application for the BM/SBM- Crestor&XZK MKT-上海 position at AstraZeneca.

Apply Now Save for Later

Job Overview

Job Type: Full-time

Location: China, China

Posted: February 26, 2026

Deadline: April 07, 2026