Branch Activation & Growth Enablement Lead

The Branch Activation & Growth Enablement Lead serves as the enterprise owner and architect of Citizens’ standardized Branch Activation Program, encompassing DeNovo branches, branch relocations, and related network growth actions. This role is accountable for end‑to‑end strategy, execution, governance, and performance support—transforming individual launches into a repeatable, portfolio‑managed engine of growth.

This leader ensures that every new or repositioned branch follows a unified and scalable activation model from early planning through activation, ramp, and stabilization. The role drives differentiated customer experiences, accelerates growth, and maximizes returns on branch investments.

Primary responsibilities include