Branch Manager

Overview:

Yee Lee Trading is seeking a strategic, hands-on, and business-minded Branch Head to lead our operations in Perak, one of our most critical and high-potential branches. This leadership role requires full accountability over sales across all channels, branch financials, warehouse & logistics, and office administration. You will function as the CEO of the branch, responsible for performance, people, and profitability.

Key Responsibilities:

1. Sales & Commercial Leadership

• Drive sales performance across all key channels: General Trade (GT), Modern Trade (MT), Horeca, E-commerce, and Emerging Markets.
• Ensure full distribution, outlet penetration, in-market execution, and brand visibility of both agency and Yee Lee's house brands.
• Lead and coach a cross-functional sales team to achieve and exceed monthly targets.

2. Financial & P&L Accountability

• Own and manage the branch Profit & Loss (P&L).
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