Brand & Activation Manager (Lubricants / Diesel)

Bp
Full-time xico, veracruz Other-General
Posted:
May 24, 2026
Location:
xico, veracruz, Mexico

Job Description

Job summary**Entity**:Customers & Products**Job Family Group**:Marketing GroupReporting to the Mexico Marketing Manager and working closely with the Global Marketing team, the Brand & Activation Manager will play a key role in delivering the industrial and Commercial Vehicle Oil growth strategy in Mexico.Will leverage and put together the best marketing programs for the Industrial, **Commercial Trucks' Oil (CTO) **and** Commercial Vehicle Oil (CVO) **space.
**Key Dimensions**:- Lead the CTO and CVO fleet growth agenda defining and deploying strategy and standardized offers to deliver the Industrial & CVO growth agenda- Support the Mexico Marketing manager by delivering and tracking Industrial, CVO fleet, CVO and CTO portfolio, sales and gross margin growth with objectives and Key Performance Indicators- Build and adapt innovative offers in collaboration with the global CVO Service and Maintenance & brand teams as well as the Industrial US team- Drive market share growth and bran...

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Job Overview

Job Type: Full-time
Location: xico, Mexico
Posted: May 24, 2026
Deadline: July 03, 2026