Brand Activation Specialist

Responsible for executing brand activation strategies to drive consumer engagement, brand loyalty, and business growth. This role oversees multi-channel activation programs, including experiential marketing and digital activations, to create seamless brand experiences across all touchpoints. Qualifications Bachelor’s degree in Business, Economics, Marketing, or a related field; Ability to plan, execute, and oversee brand activations and marketing campaigns; Strong understanding of the 4 P’s of Marketing (Product, Price, Place, Promotion) and their application in brand activation; Proficiency in vendor and agency negotiations to ensure cost-effective execution and maximize brand impact