Brand Ambassador (Xico)

The Single Malts Brand Ambassador role is a hybrid, full‑time position dedicated to building portfolio prestige, providing education, and supporting sales‑driving activities for Glenfiddich and The Balvenie in Mexico. The role focuses on forming educational and essential long‑lasting relationships with influential consumers, industry trade (On & Off), and luxury media, leveraging existing relationships to act as an expert in the field.

• Brand Education & Trade Advocacy Expert Consultant: Establish yourself as a credible expert on the category, brand and local market, enrolling audiences through storytelling.
• Relationship Building: Cultivate and nurture long‑lasting relationships with hospitality professionals, key bartenders, account proprietors, and industry opinion leaders to inspire advocacy.
• Training & Support: Provide trade education and staff training on the core range and high‑end expressions, ensur...