Brand and PR advisor

Brand & PR Advisor

As the Brand & PR Advisor, you will lead the development and execution of BRP China’s brand strategy, strengthening our market presence and ensuring consistent brand expression across all touchpoints. In this key role, you will drive high‑impact PR, storytelling, and communication initiatives that elevate brand authority and support strategic business growth.

YOU’LL HAVE THE OPPORTUNITY TO:

Brand Strategy: 

Build an annual marketing plan supporting the China strategic priorities, align with the Branding objectives as well as the sales and profitability targets 30%

·Upgrade the BRP China brand strategy and GTM plan.

·Define the key Marketing strategic direction based on strong rational and facts: market, business objectives and Global consistency

·Develop, maintain, and enforce the Brand Book, visual identity system, and tone of voice guidelines.

·Ensure brand consistency across al...