Brand Communication Executive (ABC MART)

· Develop Comprehensive PR and KOL Strategy: Craft a year-long PR and KOL strategy in alignment with brand campaigns set by the regional team, ensuring consistent brand messaging and maximum exposure.

· Media Relationship Management: Forge strong relationships with media titles, negotiating coverage and ad placements to amplify brand visibility across various platforms.

· KOL and Celebrity Collaboration: Identify, negotiate, and collaborate with KOLs and celebrities for joint events and brand campaigns, leveraging their influence to enhance brand credibility and reach.

· Content Planning for KOLs and Media Partners: Develop a comprehensive content plan for KOLs and media partners to use during overseas and local events, ensuring consistent brand messaging, posting in a timely manner and alignment with campaign objectives.

· Press Release Management: Localize global/regional press releases for key campaigns and ensure timely dissemination to local media pa...