Brand Communications and PR Director

POSITION SUMMARY

The Brand Communications and PR Director role is in charge of the overall PR and Digital Socials strategy and development of the brand; overseeing all corporate and brand Digital and PR initiatives including social media always-on presence, digital campaigns, community management and digital brand building activities across all relevant digital platforms; developing a crisis communication or issues management plan as the need arises to safeguard corporate reputation; serving as the official spokesperson and primary contact of media from print, radio, TV and online; and providing overall direction for the corporate social responsibility and advocacy program of the business unit.

KEY RESULT AREAS

Overall PR Strategy and Development

• Oversee all brand and corporate PR requirements of the brand from PR strategy development, conceptualization to evaluation stage.
• Ove...