Brand Executive

Position Summary As an Assistant Brand Manager, you are required to be an integral part of the Harvest Gourmet business team contributing to the development of the business strategy, and implementation of brand marketing actions. A day in the life of an Assistant Brand Manager Develops and updates consumer portrait, understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers. Contributes to the development of OBIs and Big Ideas, engagement strategies and creates attractive and rewarding brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted NHW leader. Develops and updates consumer portrait, consumer engagement funnel for her/his brand. Responsible in managing PFME budget. Ensure effective and transparent use of PFME. Responsible to ensu...