Brand Group Manager - Confidence Adult Care

The Brand Group Manager is responsible for driving strategic and operational brand execution with a strong focus on delivering measurable business outcomes. This role supports the Head of Marketing in shaping brand vision, strategy, and gotomarket plans, while ensuring all initiatives are designed to achieve clearly defined KPI targets, ROI thresholds, and financial performance goals. The position leads to the development of high impact marketing programs, monitors end-to-end campaign performance, and ensures cross functional alignment to maximize efficiency and results. Ultimately, this role is accountable for strengthening brand equity, accelerating category growth, and optimizing the return on marketing investments to support the company’s overall strategic and commercial priorities.

Job Description:

• Act and serve as brand champion and owners to assist an Head of Marketing to provide the vision, missio...