Brand IP Campaign Strategist, Integrated Marketing Campaigns (E-Commerce, Indonesia)

About the team

The Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across Indonesia. The team builds brand awareness, drives user engagement, and enhances the overall shopping experience. About the role
As a IP Campaign Marketing Strategist, you will play a key role in driving the end-to-end execution of large-scale e-commerce promotional campaigns, collaborating cross-functionally to optimize resource efficiency and deliver impactful marketing initiatives. Responsibilities:
- Responsible for conceptualizing, developing, and executing Brand IP marketing campaigns.
- Collaborate and coordinate across stakeholders, including working with internal account managers, user research, creator manager, and other cross-functional teams (. Marketing team, PR, graphic designers, product team, R&D team, etc) for campaign creation and optimization.
- Conduct data analysis on c...