Job Description
KEY RESPONSIBILITIES:
Strategic Planning and Market Analysis:
● Spearhead strategic business plans to achieve brand growth targets and increase market share.
● Conduct market research and competitor analysis to identify consumer insights, market trends, and new opportunities for brand development and to inform brand strategy adjustments.
● Lead the creation and execution of impactful marketing campaigns to enhance brand awareness, customer experience, and loyalty.
● Oversee and optimize resource allocation by analyzing financial reports and implementing measures to drive innovation, efficiency, and brand profitability.
● Devise and implement effective communication strategies to promote the brand, product, and distribution channels, while evaluating the success of marketing activities.
● Provide strategic direction for merchandising activities, including product selection, pricing, and buying, while liaising with the princip...
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