Brand Management Director, Sparkling

The Director, Brand Management - NL leads the development and execution of the brand strategy for one or more major trademarks within the Netherlands portfolio. Operating in a **Top9 priority market** , this leader plays a central role in driving brand growth, strengthening consumer relevance, and delivering commercial impact through locally resonant plans that fully leverage global and Europe Operating Unit (OU) strategies.

As a key member of the NL Marketing Leadership Team, the Director ensures brand plans are insight driven, commercially grounded, and flawlessly executed. This leader works in close partnership with the Senior Director Marketing Netherlands, the bottler (CCEP), Commercial, IMX, Media, Insights, PACS, Finance, RGM, and the Europe OU category network.

The Director manages and develops a team of Senior Managers and/or Managers to deliver brilliant activation, impactful innovation launches, and strong marketing execution across all channels and touchp...