Brand Management Executive (Food Services/HoReCa)

Principal Functions: Overall Business and Brand Management of the designed brands. Brand/ Marketing Strategy Management: Responsible for the brand building, including the product positioning, strategic activities, sales performance, sales promotion and product profitability. Marketing Planning: In-charge of the product annual Marketing Plan, Mid-Term Plan, and Long-Term Plan. Product / Business Development Improvement: Responsible for the new product development, existing product improvements (concept, packaging structure, package design, etc.), quality and cost improvement activities and etc. Management of brand executive (if any). Responsibilities and Authorities: Business and Brand Management: Ensure all brand marketing activities and business solutions are executed inline with agreed global/ regional brand strategy and company policy. Brand Strategy and Positioning in clear communicate the unique value proposition of the brand to differentiate it from competitors in the market. Bui...