Brand Manager Alcoholic Ready to Drink (Santiago)

For 135+ years The Coca-Cola Company has grown to become the most recognizable brand in the world. In 2020 we launched the Flavored Alcohol Beverage brand Topo Chico Hard Seltzer in Latin America. Due to the category growth, we are expanding our product innovation and looking for pioneers that know how to expand their thinking and bring new ideas to life. In this role you will be responsible for the FAB category, partnering cross functionally across the region, and with Coca-Cola bottling partners. This is an exciting opportunity for a The Brand Manager, to act as an intrapreneur to build and lead a “start-up” in Latin America with the resources and backing of The Coca-Cola Company.

What You’ll Do for Us

• Write short and/or long-term business/brand plans, identifying business objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, marketplace information, etc. to deliver brand growth targets. ...