Brand Manager/ Category Business Unit - ES_873453

Our client, a food company specialized in the Horeca, foodservice, ice cream and pastry channels, is looking for a Brand Manager/ Category Business Unit who is responsible for leading a product category. The role includes planning the strategic direction for the assigned category as well as driving product lifecycle management, establishing pricing strategy, developing marketing plans, new product/platform roadmaps, financial management and overall responsibility for delivering business results . Scope of work driven by size, complexity and strategic role of the category.

KEY ACCOUNTABILITIES/OUTCOMES:

Leadership:

• Vision/Strategy: Develop and drive assigned category plans and execution to achieve market share, volume and profit targets (including responding to trends, portfolio mapping, innovation/renovation activity)
• Cross-functional team leadership on key initiative products and p...