Brand Manager

Job Overview

Own the Qore8 VMS portfolio end-to-end; build the brand/category strategy and plan, lead NPD from insight to shelf, and deliver profitable growth through brand strategy, best-in-class retail execution and data-driven commercial plans.

Responsibilities

• P&L & Strategy Ownership: Drive the category's financial health by managing the P&L, market share, and the annual Value Management System (VMS) roadmap.
• Commercial Pricing: Partner with Sales to define pricing structures and channel strategies that balance volume and profitability.
• Brand Identity: Define category positioning and oversee best-in-class packaging and messaging to ensure market relevance.
• NPD & Launch Execution: Lead the New Product Development (NPD) pipeline and execute multi-channel Go-to-Market strategies.
• Shopper Marketing: Design tailored activation plans specifically for the