Brand Manager - Coffee

**POSITION SNAPSHOT**

Location: Head Office, Bangkok
Company: Nestlé
Department: Brand Management
Full-time
Minimum 5+ years of experience in full-loop Brand Management and Marketing, especially in MNC FMCG

**A DAY IN THE LIFE…**

+ Develops and updates consumer portrait, consumer engagement funnel for her/his brand.
+ Understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers.
+ Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands.
+ Contributes to development and executes strong, functionally aligned brand.
+ Tracks and monitors the performance, health and strategic alignment. Understands business impact and investment of her/his brand.
+ Contributes to the development Big I...