Brand Manager - Coffee

**POSITION SNAPSHOT**



Location: Head Office, Bangkok

Company: Nestlé

Department: Brand Management

Full-time

Minimum 5+ years of experience in full-loop Brand Management and Marketing, especially in MNC FMCG



**A DAY IN THE LIFE…**



+ Develops and updates consumer portrait, consumer engagement funnel for her/his brand.

+ Understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers.

+ Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands.

+ Contributes to development and executes strong, functionally aligned brand.

+ Tracks and monitors the performance, health and strategic alignment. Understands business imp...