Brand Manager

The People Group

Permanent Dublin, Dublin Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Posted:

February 24, 2026

Location:

Dublin, Dublin, Ireland

Job Description

We are looking for a dynamic Brand Manager to lead strategy, growth, and execution across a portfolio of FMCG brands in the Irish market. This role offers full ownership of brand strategy, campaigns, P&L, agency partnerships, and cross-functional leadership.

The ideal candidate is a proven FMCG brand leader with strong commercial acumen, digital expertise, and a track record of delivering growth in competitive categories.

Role Purpose

Drive brand performance, market share, and profitability through exceptional brand strategy, innovation, integrated campaigns, and shopper activation across Ireland’s retail landscape.
Key Responsibilities
Develop and execute brand strategy, positioning, and long-term growth plans
Lead 360° campaigns across TV, digital, social, PR, and shopper marketing
Own brand P&L, A&P budget, and ROI delivery
Drive innovation, NPD, and portfolio development
Collaborate with Sal...
                

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Job Overview

Job Type: Permanent

Location: Dublin, Ireland

Posted: February 24, 2026

Deadline: April 05, 2026