Brand Manager - FMCG

TTK Healthcare
Full-time chennai, tamil nadu Other-General
Posted:
June 07, 2026
Location:
chennai, tamil nadu, India

Job Description

KEY RESPONSIBILITIES:
  • To create and execute the Brand Plan for India's leading wellness brand (Skore).
  • Work closely with sales & distribution teams across channels for establishing and achieving the business plans (top-line & profitability) through effective ATL & BTL programs.
  • Lead various market research - Brand Track, U&A, Packaging tests, Insight Mining, Fragrance test, communication tests & Pricing studies.
  •  Develop and provide effective Product, Packaging & communication briefs to internal & external agencies.
  • Work closely with agencies for developing and launching initiatives and programmes to strengthen brand positioning, overcome competitor challenges, etc.,
  •  Carry out efficient Media planning and execution across all mediums.
  •  Conceptualize, develop, and launch NPD & extensions by collaborating with various stakeholders and cross functional teams.
  • Monitor brand performance, positioning, etc., through va...
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    Job Overview

    Job Type: Full-time
    Location: chennai, India
    Posted: June 07, 2026
    Deadline: July 17, 2026