Brand Manager (Food & Beverages)

The Brand Manager is responsible for developing and executing brand strategies that drive market growth, strengthen brand equity, and achieve business objectives. This role works closely with cross-functional teams to deliver impactful marketing initiatives, optimize brand performance, and ensure alignment between commercial objectives and consumer needs.

Key Responsibilities

• Develop and implement brand strategies, marketing plans, and growth initiatives to drive market share, sales, and profitability.
• Partner closely with Sales and other cross-functional teams to create programs that support sustainable business growth and market expansion.
• Manage the brand portfolio, including positioning, innovation, pricing, and product lifecycle strategies.
• Monitor brand performance, consumer trends, market dynamics, and competitor activities to identify opportunities and risks.
• Lead the planning and execution of marketing campa...