Brand Manager

Mezan Oil & Ghee, a leading name in Pakistan's FMCG sector, is looking for a dynamic and result-oriented Brand Manager to join its Marketing team at Head Office, Karachi. The ideal candidate will play a key role in driving brand growth, strengthening market presence, and executing impactful brand strategies.

Key Responsibilities:

• Develop and execute brand strategies to strengthen brand equity and achieve business objectives.
• Plan, manage, and evaluate ATL, BTL, and digital marketing campaigns.
• Lead product positioning, communication strategy, and brand messaging across all platforms.
• Analyze market trends, consumer insights, and competitor activities to identify growth opportunities.
• Coordinate with creative agencies, media partners, and internal stakeholders for campaign execution.
• Manage brand budgets, timelines, and performance metrics.
• Support new product launches, packaging development, and promotional act...