Brand Manager

Company Description
Pak Elektron Limited (PEL), established in 1956, is a leading manufacturer of electrical goods in Pakistan with a rich history rooted in technical collaboration with M/s AEG of Germany. Since its acquisition by the Saigol Group in 1978, PEL has been a key contributor to the advancement of the engineering sector by offering high-quality electrical equipment, home appliances, and training opportunities for engineers and skilled workers. Comprising two main divisions—Appliances and Power—PEL focuses on innovation and continuous development to meet the needs of the nation.
Role Description
This is a full-time, on-site role based in Lahore for a Brand Manager. The successful candidate will develop and execute strategic marketing plans to promote PEL's products, enhance brand visibility, and ensure market growth. Day-to-day responsibilities include overseeing campaign strategies, conducting market research to identify trends, collaborating with cross-functional t...