Job Description
We're Hiring: Brand Manager
Location: Garden Town, Lahore (On-site)
Role Overview
The Brand Manager will be responsible for driving category growth, strengthening brand equity, and leading impactful marketing initiatives. This role reports directly to the Head of Marketing and plays a key part in shaping category strategy.
Key Responsibilities
Strategic:
Support product innovation and development within the assigned category
Lead market research to generate meaningful consumer and customer insights
Contribute to long- and short-term category strategy development
Develop marketing plans that drive brand equity and profitability
Operational
Manage assigned brands to maximize equity, sales, and profitability
Lead end-to-end execution of brand campaigns and initiatives
Manage marketing budgets and local media plans
Collaborate with in-house creative, sales, and trade marketing...
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