Brand Manager (Marketing Brand Manager)

*Position Title:* Brand Manager – In-Market Experience & Conversion *Location:* Guadalajara, Jalisco *Languages:* English (Advanced) * Purpose of the Job* This role focuses on transforming brand strategy into strong in-market performance through superior product experience, availability, visibility, promotions, and activation. The role balances strategic thinking * Scope of Responsibility* 1. Full Ownership a. (Offer Great Taste & Quality Snacks), b. (Ensure Right Pack & Price), c. (Optimize Activations & Promotions), d. (Maximize Availability of Focus SKUs), e. (Amplify Visibility & Experience). 2. Translate brand strategy into actionable in-market plans across channels. 3. Lead cross-functional execution with Commercial, Supply Chain, Finance, and Agencies. 4. Drive commercial performance: distribution, velocity, promotions, and net sales. * Key Responsibilities* • Lead pack, price, and format strategy to improve penetration and repeat. • ...