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Brand Manager, Marketing

Company 180 - Manulife Life Insurance Company (Japan)
Full time Japan, Tokyo Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Posted:
June 17, 2026
Location:
Japan, Tokyo, Japan

Job Description

Description

Brand Strategy Implementation:

  • Support the Brand Director in executing MLJ's unique brand value propositions for the Japanese business and key stakeholders in line with Manulife's global brand strategy and associated guidelines and frameworks.
  • Implement visual identity embodying MLJ’s brand value propositions by working together with internal creative teams and external vendors.
  • Determine appropriate KPIs for MLJ’s brand penetration, monitor and analyze progress with those KPIs, and manage the feedback loop with the deployment plan.
  • Identify actions for MLJ’s brand deployment, including internal branding activities, marketing activities, and stakeholder touchpoint improvement activities.
  • Ensure MLJ’s longevity brand platform is appropriately reflected in strategy execution—where relevant to building brand meaning, differentiation, awareness, and consideration in the Japan market.

    • Brand Campaign ...

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    Job Overview

    Job Type: Full time
    Location: Japan, Japan
    Posted: June 17, 2026
    Deadline: July 27, 2026