Brand manager (marketing manager)

The Senior Manager Marketing is responsible for ensuring the Clientèle brand credibility and equity across all communication platforms.

Key Responsibilities Strategic Requirements Marketing strategy aligned to business objectives – set broad strategic objectives and define success measures across all Clientèle products excluding IFA and Investments Assess all advertising material in line with business objectives ATL, BTL, Digital, 3rd Party (affiliates). Lead communication strategy development aligned to consumer insights and behaviour Drive product innovation in collaboration with Product team. Align communication needs with product requirements (Life vs General business units) Evaluate product offerings to ensure value for clients and shareholders. Support strategic initiatives of new distribution channels (Broker and Agency) with relevant marketing material. Operational requirements Brief marketing material to External and Internal creative teams and manage all processes to...