Brand Manager

JOB SUMMARY:

Brand Manager enhances the company's digital brand presence and drives e-business growth by developing trade marketing strategies, managing digital content, and leading product launches. This role monitors trends, oversees data practices to support brand initiatives, and conduct quarterly brand health assessments.

DUTIES & RESPONSIBILITIES:

• Responsible for enhancing the company's brand presence across the digital ecosystem and leading various initiatives to drive e-business development;
• Develop and implement trade marketing strategies in line with the overall brand objective;
• Provide content support for digital marketing efforts, ensuring alignment with brand messaging, goals and targets, lead product launch and ensure strategic execution across all touchpoints;
• Manage customer complaints through effective resolution strategies and trend monitoring, lead customer data management practices to support brand initi...