Brand Manager (m/f/d) – fixed-term contract

Job Description

Do you want to impact the LEGO Group’s global brand growth expansion and are up for a new challenge?

Bring your brand marketing expertise to the team to deliver on our mission to inspire and develop the builders of tomorrow!

Core Responsibilities

• Develops and drives stories and campaign strategy for Europe Central (Germany, Austria, Switzerland) considering the specific needs of the markets
• Creates, implements and drives well-rounded local marketing plans in line with business unit and regional strategy, especially for the themes within the main responsibility
• Experienced with execution of influencer campaigns and overall influencer strategy
• Balances the need to create consumer demand and shopper conversion across ATL and BTL in close collaboration with our internal departments (such as digital, trade, PR, event, and sales teams) and external partners (...