Brand Manager

As a Brand Manager at Primer Group of Companies, you will lead the strategic growth and profitability of assigned premium lifestyle and fashion brands (e.g., footwear, apparel, travel, and outdoor categories). You will own the end-to-end brand lifecycle—from business planning and sales performance to marketing execution and retail excellence—while leveraging AI-powered insights and tools to drive smarter, faster, and more consumer-centric decisions.

You will work closely with principals, regional partners, and cross-functional teams to deliver best-in-class brand experiences across omnichannel platforms (retail, e-commerce, and digital).

Key Responsibilities

1. Brand & Commercial Strategy

• Develop and execute annual and quarterly brand strategies aligned with Primer’s growth targets
• Drive revenue, market share, and brand equity across a...