Brand Manager, Oreo Snacks

Description

Key Responsibilities:

1. Innovation & Product Development

o Lead consumer insights-driven innovation to identify high-potential snacking opportunities that align with Oreo’s brand equity while delivering disruptive, sensory-rich experiences.

o Collaborate with R&D and product teams to develop and validate new munching formats through full-cycle consumer testing and feedback.

o Build and manage a 3-year innovation pipeline with clear growth milestones and commercialization roadmap.

2. Strategic Leadership & Planning

o Develop and execute integrated marketing strategies to grow Oreo Snack’s market share and strengthen brand relevance.

o Set annual business objectives and KPIs aligned with overall brand and category goals.

o Identify and leverage emerging trends and market gaps to expand the Oreo Snack consumer base and drive occasion-based consumption.

3.