Brand Manager

BRAND MANAGER (Food category)

RESPONSIBILITIES :

PLANNING:

• Seeks consumer insights, identifies target markets and channels and the most appropriate vehicles to reach them.
• Mines and collates data that will aid in the development of the Annual Marketing Intent.

ORGANIZATION/ IMPLEMENTATION:

• Gathers needed information for the product orientation material for interfacing units and new hires.
• Gathers needed data and updates the brand information fact book.
• Tracks and updates the status of new product developments in collaboration with other key units.
• Creates sales launch kits for the commercialization of new products and innovation.
• Gathers needed data and presents product transition plans when necessary.
• Gathers needed data and presents rationalization plans when necessary.
• Monitors and recommends a disposition plan for near-expiry Finished Goods (FG) Inventory. ...