Brand Manager

Position Title: Brand Manager (Hospitality)

Department: Sales & Marketing

Reports To: Marketing Director / General Manager

JOB DESCRIPTION (JD)

The Brand Manager is responsible for developing, strengthening, and maintaining the hotel's brand identity across all channels. This role ensures brand consistency, enhances guest perception, and supports revenue growth through effective branding, marketing campaigns, and strategic partnerships within the hospitality market.

Key Responsibilities:

• Develop and execute brand strategies aligned with the hotel's vision and business goals
• Ensure consistent brand messaging, tone, and visual identity across all platforms (digital, print, on-property)
• Plan and manage brand campaigns, launches, and promotions for rooms, F&B, and events
• Collaborate with Sales, Operations, and Digital teams to align brand initiatives with guest experience