Brand Manager (Personal Care)

Brand Manager (Personal Care)

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• Analyzes consumer insights, defines target markets, channels, and effective communication vehicles.
• Mines and collates data to support the Annual Marketing Intent.
• Prepares product orientation materials and updates the brand fact book.
• Monitors new product development and creates sales launch kits.
• Prepares product transition and rationalization plans.
• Recommends a disposition plan for near-expiry Finished Goods (FG) Inventory.
• Consolidates data needed for the creation of pricing per Stock Keeping Unit (SKU).
• Assists in coordinating ATL campaigns with internal teams and third‑party suppliers.
• Coordinates closely with the Brand Activation group and recommends actions for excess promo materials, near‑expiry items, and implementation of other promotions.
• Orga...