Brand Manager

Responsibilities:

• Analyzes consumer insights to determine target markets, appropriate channels, and effective communication tools.
• Gathers and consolidates data to support the Annual Marketing Intent.
• Develops product orientation materials and maintains updates to the brand fact book.
• Monitors new product development and prepares sales launch kits.
• Creates product transition and rationalization strategies.
• Recommends disposition plans for near-expiry Finished Goods (FG) inventory.
• Compiles and maintains SKU-level pricing information.
• Assists in coordinating ATL campaigns with internal stakeholders and external vendors.
• Works closely with the Brand Activation team on excess promotional materials, near-expiry items, and promotion execution.
• Oversees product sample requests and prepares brand review presentations.
• Conducts occasional trade checks and alignment meetings with distributor...