Brand Manager

Responsibilities:

• Analyzes consumer insights to identify target markets, channels, and communication strategies.
• Gathers and consolidates data to support the Annual Marketing Intent.
• Creates product orientation materials and ensures the brand fact book is kept up to date.
• Monitors new product development and prepares sales launch kits.
• Develops product transition and rationalization plans.
• Recommends appropriate disposition strategies for near-expiry Finished Goods (FG) inventory.
• Consolidates data for SKU-level pricing setup.
• Supports the coordination of ATL campaigns with internal stakeholders and third-party vendors.
• Collaborates with the Brand Activation team on managing excess promotional materials, near-expiry items, and promotional executions.
• Oversees product sample requests and prepares brand review presentations.
• Conducts periodic trade checks.
• Performs distributo...