Brand Manager

Responsibilities
Planning
Seeks consumer insights, identifies target markets and channels and the most appropriate
vehicles to reach them.
Mines and collates data that will aid in the development of the Annual Marketing Intent.
Organization/Implementation
Gathers needed information for the product orientation material for interfacing units and new
hires.
Gathers needed data and updates the brand information fact book.
Tracks and updates the status of new product developments in collaboration with other key units.
Creates sales launch kits for the commercialization of new products and innovation.
Gathers needed data and presents product transition plans when necessary.
Gathers needed data and presents rationalization plans when necessary.
Monitors and recommends a disposition plan for near-expiry Finished Goods (FG) Inventory.
Mines and consolidates data needed for the creation of pricing per Stock Keeping Unit (SKU)
across different channels...