Brand Manager

Education: Bachelor’s degree in Marketing, Business, Economics or a related field.

Related Work Experience: Must have at least 5 year experience in brand management

Knowledge (knowledgeable in the following):

· Deep understanding of branding principles, brand positioning, and brand equity.

· Market research techniques and consumer behavior insights.

· Knowledge of digital marketing, social media platforms, and online advertising strategies.

· Familiarity with marketing analytics and data-driven decision making.

· Insight into industry trends, competitive landscape, and emerging market opportunities.

· Expertise in product lifecycle management and portfolio strategy.

· Understanding of advertising, PR, and promotional activities.

· Knowledge of communication, storytelling, and brand messaging.

· Basic financial literacy related to budgeting, ROI analysis, and financial forecasting. <...