Brand Manager, Stride Flavor Line

Description

'(Stride flavor line includes floral flavor + novel LE contribute ~300M RMB annual NR.The business is growing and we see opportunity to build it as incrementality driver as well as weapon to recruit young females.)'1. Collaborate MM to develop strategic plan and define short-term and long-term (3-year) growth opportunity with clear innovation pipelines and product ideas based on consumer trend and insight.2. lead flavor line business from end to end and closely collaborate with Trade MKT and sales to plan and execute brand activations.3. Lead innovation projects from planning to luanch incl. developing solid strategic plan, generating pipeline and innovation concepts, managing I2M process with cross-fucntional collaborations4. lead content programs (综艺, IP, 热剧 etc.) to support business and recruitment of young females5. (scope to be expanded after probation): lead Stride gaming gum platform: build up gaming occasion via tailor-made portfolio and activat...