Brand Manager

Market Analysis
* Proactively understand customer needs and pursue new brand awareness and marketing opportunities.
*Conduct regular market research involving direct and indirect competitors, industry and market trends, and consumer behavior.
* Analyze market trends and behavior of competitors and consumers.
* Anticipate and remain up-to-date with developing market trends, industry trends to maintain resonance with its customers.
Target Market Identification
* Identify the bullseye target market based on analysis of the brand and products.
* Describe the target market's demographic, psychographic, and behavioral or financial profile to be able to create the correct brand strategy and executions.
* Analyze the competitor's target market vis-à-vis the brand's target market.
Strategy Development
* Define brand strategy and roadmap based on market analysis and target market identification.
* Identify the brand's positioning, ensuring its competitive advanta...